Middle market to larger companies
We are Fierce CEO’s a highly differentiated CEO Peer Advisory Group. Our Core Purpose is to “be fully invested in and hold each other accountable for achieving personal and professional BHAG’s”. Members live Fierce lives per the group’s set of unique and compelling Core Values.
Fierce members are growth oriented CEO’s that are not afraid to be pushed out of their comfort zone, engage in life and business enriching new experiences and give back to their communities and industries.
Fierce CEO’s is an invitation only CEO Peer Group….CEO candidates are vetted against Fierce Core Values and will have the opportunity to meet with several members in order to determine mutual fit.
Fierce CEO’s meet quarterly and therefore the discussions center on LARGE AND GAME CHANGING STRATEGIC ISSUES vs monthly Peer Group meetings which are monthly and highly tactical.
Fierce CEO’s are highly invested and deliver “Board Level accountability” for driving positive change in member companies.
In other CEO Peer Groups larger companies do the heavy lifting for smaller members, but do not get enough value back for themselves. Fierce CEO’s consist of medium to large businesses that operate semi regional, national and/or global businesses and therefore have the same level of sophistication, issues and challenges.
Middle market to larger companies
Mix of small and large companies
Similar size/sophistication = higher member value
Meets Quarterly In person
Monthly meetings are tactical
Fierce meetings yield big, game changing strategic discussions
Fully invested in Members Success
Issues Discussion
Heavy emphasis on achieving Big Hairy Audacious Goals!
One meeting per year held outside the US …an exchange with international companies
Local all member meetings
Mind expanding cultural experiences while learning new business practices
Hands on immersions at member companies
Plant tours of members facilities
Deeper understanding of member business challenges
Core Values for the Group
No Core Values
Core Values provides a sense of purpose, commitment and accountability to member's success
Fierce CEO’s holds one meeting per year outside the continental US and is based upon exchanging best practices and enhancing learning, including meeting with International based Peer Groups and immersions into their companies
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Members live up to Fierce Core Values.
Able to share the full story of an issue with transparency
Will make the hard decisions, take action and be committed
Build a legacy that is revolutionary and growth oriented
Our actions will create a positive impact on our family, company and the world
Immerse yourself into new life enriching experiences
Respectful challenge, expand members thinking
As a CEO and President of three companies Craig Hettrich has “walked in your shoes”. He has experienced all facets of “scaling up” in leading companies at various levels from $8M in revenue to $420M. He knows what its like to hit the ceiling and then successfully step change the business.
Craig’s sense of purpose and his passion is developing businesses and people to their full potential. He is highly committed to working with CEO’s to achieve growth in their company’s valuations while at the same time achieving balance in their life. Craig is an engaging leader with a collaborative style that will challenge and hold you accountable for achieving your goals.
Craig was born and raised on small farm, southwest of Chicago, where he learned the values of hard work, determination and the simple things in life. He has carried these values forward and have served him well in the business world.
Craig has over 30 years of experience as a CEO, President and Senior Sales and Marketing executive in the Food Industry. His career includes positions of increasing sales and marketing executive leadership with Nestle and General Mills as well the role of President of Eskimo Pie, President of American Seafoods International and CEO of Java City. Craig also sits on the Board of Directors for Trifecta Nutrition.
Craig and his wife Joyce are dedicated to the non profit community in Greater Sacramento. They passionately believe in providing access to great education to underserved populations that will lead to sustainable, thriving communities. Craig is the Board President of Stanford Youth Solutions and Board Chair for Social Venture Partners - Sacramento.
